Privacy Policy

When you visit AATI, you can trust that we will protect your information. This policy explains how we maintain your privacy and continue to earn your trust.

AATI Scientist


This Privacy Statement was last revised on May 7, 2018.

Advanced Analytical Technologies, Inc. and its subsidiaries (also referred to in this document as "AATI", "we", "our", and "us") are committed to protecting and maintaining your privacy. The collection and processing of personal data that can identify you either alone or together with other information, such as your name, address, email address, and/or telephone number shall follow the CAN-SPAM and General Data Protection Regulations (GDPR) and in accordance with country-specific data protection regulations. This privacy statement ("Privacy Statement") is provided to make you aware of our privacy practices and the choices you can make about how your personal information is collected and used, both online and offline.

At AATI, we take privacy very seriously. We've structured so that you can visit us without identifying yourself or revealing any personal information. However, some functionality, such as profile management or entitlements, may be limited without your personal information. If you choose to share your personal information with us, you can be assured that it will only be used to support your relationship with AATI and not sold, rented, or shared unless as otherwise set out in this Privacy Statement.

This Privacy Statement covers 8 main areas:

  • Notice
  • Choice
  • Onward Transfer
  • Access & Accuracy
  • Security
  • How AATI Uses Cookies
  • Contact Information and Dispute Resolution
  • Additional Information

These areas are described in detail below. Please keep in mind that our privacy practices may vary as required by local laws.

Comments or questions about our privacy practices can be sent to:


1.1. Scope of Privacy Statement

This Privacy Statement covers the collection, treatment, and use of any personal information gathered by AATI from customers, potential customers, and other entities that AATI does business with.

This Privacy Statement does not apply to the practices of third-parties that we do not own or control, including but not limited to any third-party websites, emails, services, and/or applications that you elect to access through our websites.

This policy applies to:

  • The head office of Advanced Analytical Technologies, Inc.
  • All subsidiaries of Advanced Analytical Technologies, Inc.
  • All staff and volunteers of Advanced Analytical Technologies, Inc.
  • All contractors, suppliers and other people working on behalf of Advanced Analytical Technologies, Inc.
  • All data that the company holds relating to identifiable individuals, even if that information technically falls outside of the North American CAN-SPAM Act and the European GDPR.

1.2. What Information We Collect

1.2.1. General Data collects a series of general data and information when you or an automated system calls up the website.

These general data and information are stored in the server log files; the information collected may include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which the visitor came (referral site), (4) the date and time (timestamp) of access to the Internet site, (5) an Internet protocol address (IP address), (6) which pages were visited, (7) the time spent on the website, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, AATI does not draw any conclusions about the data subject but uses this information as aggregate data. As aggregate data, this information is needed to (1) deliver relevant content to you quickly and correctly, (2) ensure the long-term viability of our information technology systems and website technology, and (3) make sure our website is functioning correctly. Therefore, AATI analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

1.2.2. Personal Data

During the course of your relationship with us, we collect personal information to enable you to view our products or services, make requests, register for customized communications programs, and enhance your experience on our websites.

Through your in-person communications and/or online interactions with AATI, we may ask you to provide information regarding your personal or professional interests, demographics, experience with our products, and contact preferences. We may combine the information you provide to us through different communications and contact channels, such as combining data collected online with information provided offline.

1.2.3. Registration on Our Website

Customers have the opportunity to register on AATI's website for myFRAGTM to gain access to Manuals, Quick Start Guides, and other information relating to AATI's instruments and products. What personal data transmitted to us is determined by the level of access you desire. The data entered are collected and stored exclusively for our use, and for our own purposes. AATI may request transfer to one or more processors (e.g. a parcel service) that also use personal data for an internal purpose which is attributable to the controller.

By registering for myFRAG, the IP address—assigned by the internet service provider (ISP), and used by the customer—date, email, time of the registration, and any other personal data provided are also stored. The storage of this data takes place against the background and is a way to provide a more relevant experience in the user's account, to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

The registration of a user, with the voluntary indication of personal data, is intended to enable AATI to offer you the content or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from our data stock. Changes in personal data may limit content availability.

1.2.4. Contact Via the Website

The AATI website contains forms that allow you to quickly contact our representatives which request an e-mail address, your name, and potentially other relevant information. When you contact us by e-mail or via a contact form, the personal data are automatically stored for the purpose of contacting, responding to, and/or processing your request.

Automatic e-mails are sent in response to any contact request submitted via the website to confirm receipt of the request and offer additional information potentially relevant to the request. There is no transfer of this personal data to third parties.

1.2.5. How We Store Personal Data

AATI stores personal data on remote servers located at our corporate headquarters in Ankeny, Iowa, United States, remotely in Arizona, United States, and in 3rd party software provider databases in the United States. Data that you provide on our website or directly to one of our representatives is stored in one or more of these locations. AATI has agreements with all third-party services to comply with our data processing regulations.

1.2.6. How We Use the Information

AATI uses your personal information to better understand your needs and provide you with better experience and service, as well as potential market research. Specifically, we use your personal information to respond to your correspondence, help you complete a transaction, provide updates on services and benefits, offer additional information relevant to your needs, and personalized communications (including marketing communications) with you.

Furthermore, AATI and its third-party service providers may use cookies (as described below) to provide a more relevant and personal online experience and to analyze and improve our services, which may include tracking traffic, usage and navigation patterns related to your activities on our websites.

AATI will not use, share, or sell your personal information in ways unrelated to the ones described in this Privacy Statement above without first notifying you and offering a choice, or if required by applicable law, seeking your consent. For more information about how you can express your choice regarding the use of your personal information, please read Section 2 below ("Choice").

1.2.7. How Long We Will Keep Your Information

AATI will retain your personal data for as long as necessary for the purposes of doing business with you. You can request the erasure of your data any time prior to that as long as all business dealings have been finalized and your account is in good standing. Any other personal data will be kept for no longer than 12 months after the last communication or interaction with from you, or as long as required by law. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. After that time, all your personal data will be deleted except only that which allows us to confirm your request.

2. Choice

To the extent permitted by applicable laws, we may send you periodic messages, including newsletters, promotions, and special offers. We will use your name, email address, and/or physical address to send them to you. You may choose to opt out of receiving these messages without any negative effect to your relationship with AATI by following the 'Manage E-mail Preferences' instructions included in each marketing email. However, please note that opting out may prevent you from receiving email messages regarding updates, improvements, or special offers. If you opt out we may continue to send you non-marketing emails, e.g. emails about our business dealings with you. We also reserve the right to contact you when we believe it necessary, including where required by law.

We will also provide you the opportunity to let us know if you wish to opt out at any time of other contacts from AATI and without any negative effect to your relationship with AATI, and we will do everything we can to honor such requests. This choice may be offered at the bottom of our online communications to you as well as on our web registration pages.

Except as provided in Section 4, "Onward Transfer", your permission will always be secured first, should we ever decide to share your personal information with third parties that are not acting on our behalf and governed by our Privacy Statement.


AATI strives to keep all personal data accurate. Following the GDPR regulation, we have granted all data subjects the same rights to their personal data. Under these regulations, you are guaranteed the:

  • Right of access
  • Right of rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to be informed
  • Right to data portability
  • Right to object

We will provide access to personal information provided to AATI and the ability to review and correct it or ask for it to be deleted, as applicable. To protect privacy and security, we will also take reasonable steps to verify identity before granting access, enabling the ability to make corrections, or erasing data.

AATI offers easy access to your data. A link to 'My Preferences' is located at the bottom of every page on our website or in emails.

If you cannot access your information on the web page, please contact AATI or send your request to

We will respond to all requests as soon as is reasonably practicable and in any event within 30 days.


4.1. Whom we share the information with

AATI does not sell, rent, or lease your personal information to others except as described in this Privacy Statement.

We only share your personal information among AATI and its subsidiaries or with distributors or other resellers of AATI products and services or service providers (e.g., a shipper, credit card processor, market research company, etc.) who are acting on our behalf for the purposes of fulfilling your order, responding to your inquiry, or inquiring about industry trends. Such AATI entities and business partners are required to keep this data confidential and may not use it for any purpose other than to carry out the services they are performing for AATI.

AATI may also disclose your personal information: (i) if we are required to do so by law; (ii) if we believe that it is necessary to enforce or apply our terms of use and other agreements or otherwise protect and defend the rights, property or safety of AATI, or that of our customers; (iii) in order to comply with a judicial proceeding, court order or other legal obligation, or government inquiry; or (iv) to any entity that acquires any part of AATI's current operations by way of merger, de-merger, acquisition, reorganization, or sale of assets. You will be notified via email and/or a prominent notice on our Website of any change in ownership or usage of your personal information, as well as any choices you may have regarding your personal information.

AATI's global organizational structure requires the global transfer of personal data within the AATI group of companies. Therefore, as necessary and as permitted by applicable law, the personal information that you provide to us may be transferred across state or country borders, including to countries outside the country in which you reside (including to countries outside of the European Economic Area ("EEA")), to consolidate data storage, simplify information management or synchronize customer relationship activities globally. It may also be processed by staff operating outside the country in which you reside (including countries outside of the EEA) who work for us or one of our resellers, distributors, service providers or suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Statement.


AATI is committed to ensuring the security of your personal information. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of personal information, we have put in place appropriate physical, electronic, and organizational measures to safeguard and secure it. We may store personal information in locations outside our direct control (e.g. on servers or databases co-located with hosting providers).

Where passwords are required to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share this password with anyone.

AATI takes data security seriously and will make every effort to protect your data from unauthorized use.

If you have any questions about security on our websites, you can contact us at


6.1. Types of Data Collected Through Cookies and Purposes of Cookies' Use

AATI uses technologies, such as web-tracking tools designed for website session analysis and profiling of the users of our website. Such technologies enable us to optimize our website content and tailor it, and other communications to you.

A cookie is a text file containing small amounts of information stored on your computer's hard drive when you visit a webpage. You can find more information about cookies and how to manage them at

The main purpose of a cookie is to allow a web server to identify a user and present customized web pages and/or login information to the user's web browser when revisiting a web page. These cookies help you avoid entering identification details each time you visit our website or repeatedly type the same information you are looking for on our website (search terms, key words, names of products, etc.).

Cookies also help us to promptly display the information you need and other information which we consider may be of interest to you.

We may use session cookies (which are deleted after each session) and stored cookies (which remain on your hardware after your session has ended). Cookies may be set by a third party operating on our behalf (e.g., to help us analyze web traffic or to improve your web navigation experience).

6.2. Your Choices About Tracking Technologies

We use the following types of cookies on our websites to help us analyze web traffic, to improve your web experience, and to better target our marketing of products and services:

  • Strictly necessary cookies, which are essential to enable you to move around the website and use its features.
  • Performance cookies, which collect information about how you use the website, for instance which pages you visit most often.
  • Functionality cookies, which allow the website to remember choices you make (e.g. remembering your user name, language or the region you are in) and provide an enhanced experience with more personalized features.
  • Advertising cookies, which are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

To facilitate the analysis of web traffic, an ID is assigned to help us uniquely identify you each time you return to our website.

By gathering and remembering information about your website preferences through cookies we can provide a better web and marketing experience. Specifically, cookies enable us to:

  • Provide an automated log-in process as a convenience for previously registered customers, ensuring that you will be identified accurately and linked with your registration data.
  • Ensure you are not surveyed multiple times during your visit(s) to an AATI website.
  • Provide a better web experience by letting us monitor what is working and what is not.

We also partner with third party ad networks to manage our advertising on other sites. Our ad network partners use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.

As a user you have the ability to accept or decline the use of cookies. Where required by law, AATI indicates its use of cookies through a prominent banner on our website. Cookies can be removed explicitly using functionality built into most web browsers and you may refuse to accept cookies by activating this setting on your browser. You may also set up your web browser to notify you of cookie placement requests, to ask for permission to accept them, or to decline cookies completely.

If you choose to decline cookies, some of the website may not be available to you.

6.3. Log Files

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We use this information to improve services we offer you, analytics, and site functionality. We do not use this data for any other purpose.

6.4. Clear Gifs (Web Beacons/Web Bugs), Tags, and Scripts

Technologies such as: cookies (as detailed above), clear gifs, tags, and scripts are used by us and our analytics company. These technologies are used in analyzing trends, administering the site, tracking users' movements around the site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We also may use Clear Gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. For this reason, Clear Gifs may be tied to personally identifiable information.


You can contact us at any time to request access to information that AATI has on you, correct any information that AATI has on you or delete information that AATI has on you.

If you have any additional questions about AATI's Privacy Statement or practices, collection, and storage of data, please contact us at:

Advanced Analytical Technologies, Inc.
2450 SE Oak Tree Ct, Ankeny, IA, 50021

AATI has a Data Protection Officer who is responsible for matters relating to privacy and data protection. The Data Protection Officer can be contacted at:

Advanced Analytical Technologies, Inc.
Attn: Data Protection Officer
2450 SE Oak Tree Ct, Ankeny, IA, 50021


8.1. Links to Third-Party Websites

Links to third-party websites are provided solely as a convenience to you. If you use these links, you will leave the AATI website. AATI has not reviewed, does not control, and is not responsible for these websites, their content, or their privacy statement. Thus, we do not endorse or make any representations about them, any information, software, or other products or materials found there, or any results of using them. If you decide to access any of the third-party sites linked to AATI's website, you do so entirely at your own risk.

8.2. Changes to the Privacy Statement

This Privacy Statement is effective as of the date stated at the start of this Privacy Statement. We reserve the right to modify this Privacy Statement at any time by posting the revised policy on our websites and updating the date the statement was last revised at the start of this Privacy Statement, so please review it frequently. If we make material changes to this Privacy Statement, we will notify you by email or by means of a prominent notice on our home page. Unless we ask for your explicit agreement to certain terms of our policy, we consider that your continuous use of our website means that you accept the terms of this Privacy Statement.